Small Businessmen or retailers considered digital marketing as a platform, built only for developed organizations. This is a complete myth, as a small to small dukan can use this technique of marketing to increase their sales or bikayi.
Setting up a store digitally doesn’t take much time. So, you save a lot of money and effort as compared to the traditional form of marketing with digital marketing strategies.
6 reasons why Digital Marketing is important for small businesses in 2021:
1. Your prospects and business both are online
Your prospect can easily map with your competitor if you are not on a digital platform. The competitor can easily take your client and you are not present. But if you are online, there is an equal possibility that you can retain the client before your competitor.
Being online doesn’t only mean that you are available on Facebook, Instagram, etc. The purpose of this term is to create an “online presence”, like creating a website or an application of your business or dukan, where the customer can verify your brand identity.
2. Cost-effective form of advertising
Initially, for every small business, it is very important to choose the cost-friendly form of advertising to increase their bikri, where the investment is very low.
Traditional Television advertisements charge up to 1–10 lakhs for a 30 seconds advertisement, whereas digital marketing is the most cost-effective form of advertising as compared to the traditional form.
3. Start creating blogs with the very beginning
This may take up a certain time but after a period, it will provide you an extremely good response. You just have to build and maintain the SEO of your website. It requires time, effort, and patience but the result is worth the wait for.
4. Know your target audience
You must know everything about your audience like their age group, location, interest, need, demands. So that you can easily segment your target audience and maintain data through the digital market. With knowledge of the audience, you can also attract the ideal buyer.
For Example, if you belong to the health industry, you can target the audience that is health freak or health conscious.
If you are running an educational institution, you can target the students.
5. Measure the outcomes
In the traditional form of marketing, you cannot perfectly track how many users read your brochure or see your advertisement campaign but through digital marketing, you can measure each and everything like the visitors on your website, website clicks, liked the post, share of the post, conversions, etc.
The user can also check the audience retention rate (how much time a user spends on a particular website).
6. Global Reach
The most important benefit of Digital Marketing is that it provides you a global reach, irrespective of the size of the business. Expansion is no longer a dream for small businesses. You can sell your product to any corner of the world and increase the bikayi of your product.