To provide the best service to your consumers, you must have to know who they are. Not everyone who purchases your goods or services fits the same criteria, but as a business you should have a core understanding of your customer base. It not only allows you to streamline your product offerings, but also provides the best possible experience to your customers.
What is Target Audience?
Understanding your target audience is all about trying to figure out their needs and motivations. Age, gender, education level, occupation, and family situation are all factors that can help you figure out what your customers need and how much they’re willing to spend.
Following this, you should also think about who your customers are as people. What are their priorities? Their lifestyle? What do they like to do in their free time? The answers to these questions can actually help you gain a better understanding of your target market.
How to identify your Target customers?
Identifying your target customers isn’t as simple as guessing who your customers are. It actually requires the thorough review of products and services, the marketplace, your potential or current customers, and other factors.
Here are some tactics to help you determine your target customers:
1. Analyze your Products
Consider what problems that your products and services can solve for your customers. For Example, if you operate a stationery business, your services would be attractive for students and office employees.
So, your target market would include students and office employees, who need the stationery items to get their tasks/ projects done.
2. Conduct Market Research
Understanding your target market involves not only understanding your customers, but also the marketplace.
3. Determine the competition
Get a better understanding of your customers like what are the businesses that provide similar products and services? How much are they charging? What are they different from others?
Avoid going after the same customer, unless you have a significant advantage, especially in a small market where your competitors’ businesses are already well established.
How to reach them?
Once you’ve identified your target audience, the next step would be to reach them.
To reach your demographic audience, you’ll need to choose the best social media channel. It can be WhatsApp, Facebook or Instagram.
The success of your posts mainly depends on who will view them and how relevant the content is to them. So be wise while choosing the right platform to target your audience and increase the customer base using Bikry.