What is Google Merchant Center and how to use it?

Every successful Google Shopping campaign completely relies on the Google Merchant Center.

But what exactly is it and how does it function? And what are the benefits of setting up your own account?

In this article, we’ll give you some tips for optimizing various aspects of this advanced tool so you get the most out of it for your online business.

What is a Google Merchant Center?

The main function of Google Merchant Center is to allow businesses to upload and update information about their products. The product information includes pricing and availability. Uploaded data starts appearing in relevant Google Shopping ads and searches.

What are the benefits of using Google Merchant Center?

There are multiple benefits of using Google Merchant Center for your business:

  1. Integration of Google AdWords: Every product in the Google Merchant Center can be easily linked to individual AdWords ads. Remarketing techniques can also be used to remind visitors about the products they’ve viewed previously.
  1. Genuine Google Shopping listings: Buyers searching for products on Google will see your business’s offerings in a catalog-style format, enhancing visibility.
How to use Google Merchant Center for your business?
  1. Product reviews: Product reviews are directly integrated into their listings, and their star ratings are displayed beside them. Preference is given to 4.5 and 5 star products.
  1. Direct website funnels: Viewers clicking the public listings can be taken straight to its store page on an ecommerce site.
  1. Google Analytics support: Users of Google Analytics can create a Custom Segment for Google Merchant Center hits to keep their statistics separate from other hits.
  1. Integration of Google Local Search: Public listings direct buyers to nearby local stores with the help of geographical tagging.

NOTE: To enable Google Merchant Center for your business, contact the Bikry support team and we’ll guide you with the complete procedure related to it.

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